How To Start A Podcast Tutorial

This Week In Podcasting: Edison Declare Podcasting Goes Mainstream, Satchel App & Podcasting Live Event

Every week I’ll be rounding up the best stories from the world of podcasting to help you learn how to launch and improve your podcast. This week it’s all about the exciting podcasting industry data from the Infinite Dial report, podcast discovery and monetization.

Edison Research Infinite Dial Podcasting Podcasting goes mainstream say Edison Research

This week saw the release of the latest Infinite dial report from Edison Research and it contained some great news for podcasters. In 2016 the podcast listenership rose by 24% year on year, with 21% of the population saying they listened to a podcast.  Check out the data here on our Slideshare clipboard or if you’d like the full report (which includes data on media such as broadcast radio and social media) check out Edison’s Infinite Dial 2016 page on their main website.

edison infinite dial 2016 podcasting

Edison Research declare ‘Podcasting has gone mainstream’ in 2016

satchel player podcasting Satchel Player App Helps Discovery & Monetization

This week on the Podcast Power Marketing podcast, we spoke to Beau York, founder of Satchel about how their app could help podcasters get their show found more easily, even locally, and explored Satchel’s in app donation feature that helps podcast listeners support their favourite shows financially from right inside the Satchel app. Check out the full episode here

Podcasting Event London

 Podcasting For Content Marketers Event May 4th, London

We’re excited to announce that we’ll be running a podcasting event for content marketers at Google Campus, London on May 4th. In addition to presenting the latest industry data on podcasting, and the opportunities it offers content marketers, we’ve also got an amazing panel of guests that will be discussing their experiences and insights into the benefits of podcasting.

The event is free, but places are limited and going fast, so head on over to our Eventbrite registration page to book your tickets.

And finally in a sea of raw data this week a little humour for you to end the week. Earlier this week we put together a short video on whether joggers preferred watching a video or listening to podcasts whilst they’re out running. Check out the video below 🙂

Until next week…

Simon Dunant
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Simon Dunant

Founder at New Rise Digital
Simon Dunant is the founder of Podcast Power Marketing and digital marketing consultancy New Rise Digital . He also hosts the Podcast Power Marketing podcast on iTunes and is the author of the book "Essential Digital Marketing For Small Business." He has over 15 years experience of helping businesses, creative artists and bloggers make sense of the digital marketing landscape. Simon has hosted 2 previous digital marketing podcasts and has spoken at numerous conferences and events including Midem (Cannes), Popkomm (Berlin), ADE Music Conference (Amsterdam) and Britespace (London).
Simon Dunant
Follow Me
About The Author

Simon Dunant

Simon Dunant is the founder of Podcast Power Marketing and digital marketing consultancy New Rise Digital . He also hosts the Podcast Power Marketing podcast on iTunes and is the author of the book "Essential Digital Marketing For Small Business." He has over 15 years experience of helping businesses, creative artists and bloggers make sense of the digital marketing landscape. Simon has hosted 2 previous digital marketing podcasts and has spoken at numerous conferences and events including Midem (Cannes), Popkomm (Berlin), ADE Music Conference (Amsterdam) and Britespace (London).

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