Podster magazine for podcasters

PPM020: Building A Global Niche Audience With Digital Magazine Publisher Margaret Brown

Today on the podcast power marketing podcast, we’re talking with Margaret Brown, founder and publisher of Shelf Media, which publishes a number of digital only magazines, and the Shelf Media podcast.

Margaret oversees global niche audience digital magazines such as Shelf Unbound which features the best of small press and independent books, Middle Shelf which curates the best new cool reads for kids, and the latest addition to Shelf Media’s publishing stable, Podster a magazine about podcasts and podcasters that helps listeners discover their next favorite podcast.

Over the last 5 years the digital magazines in the Shelf Media Group’s portfolio have grown a loyal circulation of over 425,000 readers worldwide and that’s still growing every day.

So on today’s show, Margaret tells us about the phenomenal growth of the digital magazine world and more about the Shelf Media Group’s publications, particularly Podster, which I’m sure our listeners will be keen to hear more about!

Check out Podster Magazine here

Check out all of Shelf Media Group’s magazines here

Check out the Shelf Media Podcast network here

Simon Dunant
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Simon Dunant

Founder at New Rise Digital
Simon Dunant is the founder of Podcast Power Marketing and digital marketing consultancy New Rise Digital . He also hosts the Podcast Power Marketing podcast on iTunes and is the author of the book "Essential Digital Marketing For Small Business." He has over 15 years experience of helping businesses, creative artists and bloggers make sense of the digital marketing landscape. Simon has hosted 2 previous digital marketing podcasts and has spoken at numerous conferences and events including Midem (Cannes), Popkomm (Berlin), ADE Music Conference (Amsterdam) and Britespace (London).
Simon Dunant
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About The Author

Simon Dunant

Simon Dunant is the founder of Podcast Power Marketing and digital marketing consultancy New Rise Digital . He also hosts the Podcast Power Marketing podcast on iTunes and is the author of the book "Essential Digital Marketing For Small Business." He has over 15 years experience of helping businesses, creative artists and bloggers make sense of the digital marketing landscape. Simon has hosted 2 previous digital marketing podcasts and has spoken at numerous conferences and events including Midem (Cannes), Popkomm (Berlin), ADE Music Conference (Amsterdam) and Britespace (London).

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