Why Josh Cobb learned how to start a podcast

PPM 001: How Josh Cobb Built His Business With Podcasting

In this episode of the Podcast Power Marketing podcast we’re talking to Josh Cobb from Stepps.Com.Au to find out why he learned how to start a podcast for his business. Stepps is a digital marketing company that focuses on helping real estate professionals market their business successfully,

Alongside the marketing work, Josh also presents the incredibly successful and iTunes top ranked podcast Real Estate Pros, which has already received over twenty five thousand plays in the first eight months since it published its first episode in October 2014.

In this episode Josh reveals:

  • How he markets his podcast and gained 25,000 + plays in the first 8 months after launch.
  • How he uses podcasting as a successful content marketing and lead generation channel to attract new customers
  • How he used the valuable feedback from listeners to drive product creation and iteration when he started the business
  • How he covered the cost of podcast production through related industry partnership support
  • How using podcasting in his content marketing strategy built his authority and expert status in the industry

Find out how to start a podcast for your own business or brand – it’s easy! Grab your free podcasting cheat sheet at http://podcastpowermarketing.com/cheatsheet

Simon Dunant
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Simon Dunant

Founder at New Rise Digital
Simon Dunant is the founder of Podcast Power Marketing and digital marketing consultancy New Rise Digital . He also hosts the Podcast Power Marketing podcast on iTunes and is the author of the book "Essential Digital Marketing For Small Business." He has over 15 years experience of helping businesses, creative artists and bloggers make sense of the digital marketing landscape. Simon has hosted 2 previous digital marketing podcasts and has spoken at numerous conferences and events including Midem (Cannes), Popkomm (Berlin), ADE Music Conference (Amsterdam) and Britespace (London).
Simon Dunant
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About The Author

Simon Dunant

Simon Dunant is the founder of Podcast Power Marketing and digital marketing consultancy New Rise Digital . He also hosts the Podcast Power Marketing podcast on iTunes and is the author of the book "Essential Digital Marketing For Small Business." He has over 15 years experience of helping businesses, creative artists and bloggers make sense of the digital marketing landscape. Simon has hosted 2 previous digital marketing podcasts and has spoken at numerous conferences and events including Midem (Cannes), Popkomm (Berlin), ADE Music Conference (Amsterdam) and Britespace (London).

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