How Chris Scott learned how to start a podcast for his businessHow Chris Scott learned how to start a podcast for his business

PPM 003: How A Holiday In Canada Led To The Most Popular UK Wine Podcast

In this episode of the Podcast Power Marketing Podcast we’re talking to Chris Scott owner of Thirty Fifty, a London based company that runs wine tasting events and courses.

Alongside the business, Chris also produces and presents The weekly UK Wine Show Podcast, one of the longest running UK wine podcasts on the web, integrating it as part of a bigger content marketing strategy for his business.

The UK Wine Show Podcast has been running since the first rise of podcasting back in early 2006, and to date has published nearly 500 episodes.

In this episode Chris reveals:

  • how he discovered how to start a podcast for his business as part of his content marketing strategy
  • How he chose his podcast format and kept it consistent over 9 years
  • Why bringing personality to your podcast is important to connect with your listeners
  • How he constantly comes up with regular new content for the podcast
  • How podcasting helped provide instant content for the release of his new wine app
  • Why podcasting gives the business a platform to connect with industry peers
  • How the podcast has helped bring in other opportunities for his business

Find out how to start a podcast for your own business or brand – it’s easy! Grab your free podcasting cheat sheet at http://podcastpowermarketing.com/cheatsheet

Simon Dunant
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Simon Dunant

Founder at New Rise Digital
Simon Dunant is the founder of Podcast Power Marketing and digital marketing consultancy New Rise Digital . He also hosts the Podcast Power Marketing podcast on iTunes and is the author of the book "Essential Digital Marketing For Small Business." He has over 15 years experience of helping businesses, creative artists and bloggers make sense of the digital marketing landscape. Simon has hosted 2 previous digital marketing podcasts and has spoken at numerous conferences and events including Midem (Cannes), Popkomm (Berlin), ADE Music Conference (Amsterdam) and Britespace (London).
Simon Dunant
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About The Author

Simon Dunant

Simon Dunant is the founder of Podcast Power Marketing and digital marketing consultancy New Rise Digital . He also hosts the Podcast Power Marketing podcast on iTunes and is the author of the book "Essential Digital Marketing For Small Business." He has over 15 years experience of helping businesses, creative artists and bloggers make sense of the digital marketing landscape. Simon has hosted 2 previous digital marketing podcasts and has spoken at numerous conferences and events including Midem (Cannes), Popkomm (Berlin), ADE Music Conference (Amsterdam) and Britespace (London).

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